Words of Power, Words of Wonder: How to Supercharge Your Copy and Achieve Breakthrough Results
Monday, June 6 | 12:30-4:30 PM

We know that using the right words in the right combinations can increase direct response by 20%, 50% and even 100%. Such increases in results can deliver tens of thousands more dollars to your sales and profits year after year. 

How would you like to learn a set of simple techniques and “commandments” that are 
guaranteed to inject your copy with exciting new life and compel many more prospects to buy your products? If you’re ready to take your advertising to the next level, invest four hours in Jim Sinkinson’s copywriting workshop. 


Jim is a legendary copywriter and trainer who creates fun learning experiences and leaves participants with memorable lessons on how to move people with words.

Workshop Leader
Jim Sinkinson, Partner, Fired Up! Marketing

Registration Rates

  • $197 for SIPA Annual registrants – Save 49% on this workshop by also registering to attend SIPA’s 40th Annual Conference: Pivoting for Profit, June 6-8 at the Marriott Metro Center DC.
  • $297 standalone registration | Register for the Workshop Only

Contact Nancy Brand at to register.

Innovative Product Development
Monday, June 6 | 12:30-4:30 PM

Discover how to develop your own breakthrough products during this four-hour deep dive with two experts:

Arno Langbehn will give you a fast-paced tutorial on how to innovate, set your price, and increase your sales:

  • 66 ways and a step-by-step guide to get as much necessary information as possible from your customers for developing breakthrough products.
  • These methods can be applied without further support on the very next day.
  • The 7 steps for developing a unique selling proposition (USP) and how to find the customers' true pain points and eliminate them.
  • 20 things which must be observed in an interview – so that customers reveal more details than they planned.
  • The 6 elements of a successful product.
  • Tips on how to get the highest price in order to increase revenue and profit and how the customers' choice can be led to an expensive print-online combination with a fictional add-on product.
  • And more

Elizabeth will demonstrate how to create a practical new product rollout system, resulting in repeatable collaborative and successful innovation for your organization. From research to financial planning, you will walk away with a disciplined approach that saves money, eliminates time sinks, and minimizes friction between departments.

Key Takeaways

  • Fostering collaborative innovation
  • Developing a financial plan
  • Avoiding communication breakdowns
  • Creating an effective feedback loop
  • Getting buy-in from the start
  • Assigning ownership and accountability to everyone

  • BONUS: Attendees will get a proven product launch how-to guide they can start using as soon as they return to the office. 

    Workshop Leaders

    Arno Langbehn, CEO, B. Behr's Verlag GmbH & Co. KG

    Elizabeth Petersen, Executive Vice President, HCPro

    Registration Rate: $197 for SIPA Annual registrants. Contact Nancy Brand at to register.

    Multiplatform Publishing - How to Manage, Measure and Integrate Your Content, Marketing, Revenue and Technology
    Monday, June 6 | 12:30-4:30 PM

    Successful multiplatform publishers in 2016 are using a strategic and transformative process for leveraging their assets - their content, their brands, their people and their technology - to attract, capture, engage and monetize their audiences. They've cut through the clutter and confusion of the last 2 decades to turn their legacy print businesses into robust multimedia enterprises.
    How? By using Mequoda’s proven and comprehensive system for multiplatform media management. They've relied on the testing, data and experience of like-minded niche publishers who've doubled, and in some cases tripled their revenue using Mequoda’s framework. In this workshop, you’ll get the blueprint they've used to integrate, manage and measure their companies to profitability. 

    • Understand the 12 content business models publishers are using to build audience and generate revenue
    • Learn how to leverage organic media as the core of your marketing program, while using paid media to expand your reach
    • Discover how to use multiplatform offers and contrast pricing to maximize revenue
    • Learn the mistakes companies make in organizing their teams and learn what’s worked, resulting in maximum creativity, innovation and efficiency
    • Discover why the only way to maximize revenue in a multiplatform environment is to have a fully integrated technology solution
    • Understand which metrics and numbers truly drive system performance and profitability
    • Learn how to build an enterprise that'll be coveted by your shareholders, team members, customers and community

    Workshop Leaders

    Ed Coburn, Senior Vice President & Chief Strategy Advisor, Mequoda Systems, LLC

    Luis Hernandez, Senior Vice President & Chief Strategy Advisor, Mequoda Systems, LLC

    Registration Rate: $197 for SIPA Annual registrants. Contact Nancy Brand at to register.

    Lights, Camera, Action! Best Video Practices for Publishers
    Wednesday, June 8 | 1:30-5:30 PM

    Whether you are just incorporating video into your business or have already implemented a video strategy, this workshop gives you access to an expert videographer who has over 20 years of production experience including news, corporate video, commercials, documentaries, and more. You will become a video master with an interactive experience that will take your video production and quality to the next level. Step into the shoes of the director and learn the most effective techniques for video composition, lighting, and audio. Take your turn as the videographer/producer during a mock interview and learn how to get the best content out of your interviewees. All this, plus get top industry standards for post production editing. 
    Don’t miss your chance for actionable tips on simple video production techniques that will set you apart from your competitors and turn your subscribers’ attention where you want it—to you!
    As a participant in this workshop, you are invited to submit a sample of your own video work for pointers on how to improve your production values and techniques. Advice is available post-workshop as well.

    Workshop Leader
    Sarah Andersen, Publisher, Business Valuation Resources

    Josh Andersen, Production Manager, Fred Meyer

    Registration Rate: $197 for SIPA Annual registrants. Contact Nancy Brand at to register.