9:00 A.M. - 4:00 P.M.

Pre-Conference Workshop A: Best Practices in Direct Response Marketing

Get more from your attendance by joining us for this full-day workshop focused on developing the most critical marketing skills, strategies and techniques you need in direct response marketing.

8:00 AM - 9:00 AM - Breakfast

9:00 AM-12:00 PM -Online Copywriting Bootcamp: Proven Formulas for Increased Sales
How would you like to double or triple response to your direct response emails or conversion landing pages? How would you like to dramatically increase click-throughs from your website home page? The secret to setting breakthrough response records for your online direct marketing—and significantly boosting your sales—starts with a set of proven formulas for writing copy that moves people. The truth is, when most publishers and information marketers create copy, they’re winging it—making it up as every time they sit down to write. That’s hard work, and the results are hit and miss—mostly miss. In this.intensive 3.5 hour bootcamp, you’ll learn powerful rules for creating compelling subject lines, headlines, emails, landing pages and home pages. These formulas will make your job easier—so you can write copy faster—and supercharge the results you generate. Part of this session will include a critique and tune-up suggestions for any marketing copy you wish to submit (in advance of the seminar). This session is taught by marketing and copywriting legend and SIPA Hall of Famer Jim Sinkinson.
Presenter: Jim Sinkinson, Partner, Fired Up! Marketing

12:00-1:00 PM - Lunch

1:00-1:50 PM - 50 Best Ideas for Boosting Your Marketing Programs
In this fast-paced session, you’ll get 50 ideas to get more results from your marketing. From quick-hit tactics to big-picture strategy, from online to print, and everywhere in between, this session covers proven methods that will boost your marketing results…and every idea is boiled down to specific details that you can take back to the office with you.
Presenter: Charity Huff, CEO, January Spring

1:55-2:45 PM - 12 Secrets to Profitable Direct Mail in an Online World
Direct mail has found a renewal, thanks to many online marketing strategies, techniques and improved data modeling. You’ll discover what is working in direct mail today and how to implement it yourself.
Presenter: Craig Huey, President, Creative Direct Marketing Group, Inc.

2:45-2:55 PM - Break

2:55-3:45 PM - Crafting Winning Calls to Action, Response Devices, and Offers
Presenter: Barbara Weckstein Kaplowitz, President, Big Huge Ideas

You’ve got a great product, an on-point promotion, and targeted prospects. Now, it’s up to your CTAs, response devices, and shopping carts to close the deal. In this wide-ranging session, you’ll learn digital and print best practices for asking for the order, creating response devices that reinforce value, and developing compelling offers. This session is taught by veteran marketer and award-winning copywriter, Barbara Weckstein Kaplowitz.

3:45-4:00 PM - Wrap-Up

Breakfast and lunch are included for this workshop's registrants.

12:00 P.M. - 4:00 P.M.

Pre-Conference Workshop B: A Stream come true: Using Facebook Live, YouTube and streaming tech to gain greater exposure

Come join this comprehensive workshop that dives deep into modern video best practices, storytelling, practical tip and tricks and video streaming techniques to make your videos thrive on the web.

  • The Modern Video Workflow.Learn how to create low-cost, compelling visual content for your audience. Master the steps to produce an engaging video story and the gear you’ll need to succeed.
  • Edit like a Pro.Learn the core concepts of video editing and discover how to hook your viewer and keep them watching until the final frame.
  • Make your Streams Come True.Get your smart phones ready because we are about to go live on Facebook. A step-by-step approach to getting the most out of your LIVE experience. Explore Facebook Live, Instagram, YouTube and professional Live Streaming and discover how you can deepen your customer relationships and gain brand new ones.

Lunch is included for this workshop's registrants.

Workshop Leader: Brian Malone, CEO, Malone Media