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Product, User Experience, Data, AI and Blogs Propel Duolingo to Exalted Status

The astronomical numbers in Duolingo’s impending IPO can make even the most successful among us blush. But when looked at closely, they’ve followed some basic guidelines: listening, data, product, user experience and a desire to make the world better. “We know from our own research and from the stories we hear from our learners that Duolingo is effective at teaching to an intermediate level if you stick with it,” the founder wrote.

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