B2B Media Benchmark Report On Revenue And Cost Patterns
Dive into the SIIA Media’s first annual B2B Media Benchmark Report on Revenue and Cost Patterns. Fielded in November and December of 2022, this timely data, and accompanying analysis, is the only contemporary, real-time research available on the fast-changing world of B2B media. The comprehensive findings cover four essential areas of the media enterprise: Revenue performance, growth inhibitors, costs and investment priorities. The report is drawn from responses by B2B media CEOs and other C-suite executives to an emailed questionnaire. The study was managed by Readex Research.
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