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From the CEO: Notes from TTC Roundtable

By Jeff Joseph, President, SIIA I was honored to serve as one …

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‘Start With Participants and Their Needs’; Event Design Must Focus on Experience

“Providing custom experiences—not just events—is more emotionally compelling,” said Derrick Johnson, chief …

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Personalization, Value Propositions and Brand Purpose Can Bring in and Keep Audiences

Marketing General’s 2021 Benchmarking Report indicates that the top reason leaders think …

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UK Data Reforms Embody Authenticity, Leadership and Trust through the Power of Data

In September 2021, the UK requested public input on a series of …

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Office Hubs and Special Days, Better Virtual Tools and More Staff Training Will Highlight 2022

It now appears that Work From Work Wednesdays is a thing. “As …

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2021 McAllister Top Management Fellow KC Crain Shows Future Journos How to ‘B2B’ Their Careers

This is a special feature written by Yuliya Klochan, a master’s candidate …

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