‘Content Became More Human’; How the Pandemic Changed Our ‘Social’ Behavior

“The pandemic leveled the playing field for social media because everyone was stuck at home making the most of what they had in front of them: free time, hobbies, interests, and their personality,” said Leslie Green, Hubspot’s senior social media strategy manager. “Content became more approachable and more human.”

Here are examples based on Hubspot’s latest research.

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