‘Content That Helps That Audience’; Goal May Be Revenue, but Path Is Unique Journalism  

“After 105 years, journalism is integral to our strategy, but now more than ever, it’s fundamental,” Crain Communications CEO KC Crain told us this year. John Lerner, CEO of Breaking Media, spoke about their growth this way: “We are doing a lot of content marketing programs. We added really strong editorial teams.” It’s great to see that content still has royal stature.

Lerner spoke more on how creating new content helped the company grow 50% during the pandemic.

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