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Creating a Scalable Content Marketing Studio

June 24

June 24 @ 1:00pm - 2:00pm US Eastern Time

For the first time, content marketing and marketing services revenue is exceeding digital advertising display. Custom solutions are the future—anyone can produce one successful program but can you build a profitable, repeatable solution that scales?

Join us for a how-to on what’s really required to create a cutting-edge marketing services business, such as:

  • Creating your team, including what roles need to be full-time and what can be outsourced
  • The infrastructure you need to deliver
  • Best tools, from content creation to analytics
  • What you need to budget
  • How to boost your renewals

Speakers:

Frank Salatto, SVP, Brand and Strategy, GovExec

Stephanie Holland, Director, Advertising Sales & Marketing, American Chemical Society

Mike Winkleman

President & Chief Creative Officer, Leverage Media

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Kaylen Tucker

Associate Executive Director, Communications, National Association of Elementary School Principals

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Larry Hoffer

President & CEO, Woodworking Machinery Industry Association

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Julie Collins

Director, Graduate Admissions/Financial Aid, Northwestern University’s Medill School

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Shannon Benton

Director, Business Development, Vitamin T

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Teresa Anderson

VP, Content and Editorial Services, ASIS International

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Details

Date:
June 24
Event Category:
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