Creating a Scalable Content Marketing Studio

For the first time, content marketing and marketing services revenue is exceeding digital advertising display. Custom solutions are the future—anyone can produce one successful program but can you build a profitable, repeatable solution that scales?

Join us for a how-to on what’s really required to create a cutting-edge marketing services business, such as:

• Creating your team, including what roles need to be full-time and what can be outsourced
• The infrastructure you need to deliver
• Best tools, from content creation to analytics
• What you need to budget
• How to boost your renewals

Speakers:

Frank Salatto, SVP, Brand and Strategy, GovExec

Stephanie Holland, Director, Advertising Sales & Marketing, American Chemical Society