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AM&P Network’s 40 Minute Editorial Training Series: Engagement Versus Clicks: Understanding the New Content Metrics and Using That Data to Grow

April 21

April 21, 1-1:40 p.m. US Eastern Time

Free for All Access members ($5k and up)
$49 per session for Premium and Associations Council members;
$399 for all nine sessions $199 per session for non-members, $1499 for all nine sessions

Any content producer will tell you the metrics they care about: Reads, clicks, opens, social-media sharing and more. But these aren’t the only metrics that matter these days. Publishers have pivoted to data analytics in the service of providing business intelligence and purchase-intent signals to customers. Essential new KPIs include engagement that maps to purchase. Here’s a framework for updating content metrics,

*What metrics really matter

*How to metrics access and understand them

*How to share those metrics within your team, including sales

INSTRUCTOR

Erin Hallstrom

Erin Hallstrom is the resident geek and Swiss Army Knife of FoodProcessing.com and the author of our Working Wit blog, she’s responsible for the digital …

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Date:
April 21
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