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AM&P Network’s 40 Minute Editorial Training Series: Engagement Versus Clicks: Understanding the New Content Metrics and Using That Data to Grow
April 21, 2022
April 21, 1-1:40 p.m. US Eastern Time
Free for All Access members ($5k and up)
$49 per session for Premium and Associations Council members;
$399 for all nine sessions $199 per session for non-members, $1499 for all nine sessions
Any content producer will tell you the metrics they care about: Reads, clicks, opens, social-media sharing and more. But these aren’t the only metrics that matter these days. Publishers have pivoted to data analytics in the service of providing business intelligence and purchase-intent signals to customers. Essential new KPIs include engagement that maps to purchase. Here’s a framework for updating content metrics,
*What metrics really matter
*How to metrics access and understand them
*How to share those metrics within your team, including sales
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