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November 3, 1 p.m. US Eastern Time

You’re publishing and airing some amazing content in newsletters, magazines, blogs, podcasts, webinars, events and other platforms. But is the right audience hearing about all your efforts? How does the public relations arm of your organization – or the outside consultants you use – collaborate with editorial? Are you consulted on press releases that go out if they go out? Is there a process for selecting which articles—research, surveys, reports—receive the proper publicity? Is your organization doing an audit of your media relations efforts to better inform your current processes? Learn best practices from two media veterans. Meryl Franzman started her marketing communications and public relations consulting practice, Beyond Words Communications Inc., in 1996 and partners with clients to develop media strategies and increase their visibility. Her clients include Questex, EnsembleIQ, MediaMap and Mitigo. Mario Boone is a media relations specialist for the American Physiological Society and a former television reporter in North Carolina, Connecticut and Florida. Join us for the final Editorial Council Meeting of 2022!

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