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Reset, Reinvent, Revenue – MarComm as Change Agent: How Brand Drives Organizational Change
June 16 @ 3 p.m. US Eastern Time
Communications, branding and marketing can signal and drive change in an organization, and set the tone for both members and staff about what people can expect. Hear from Scott on how he’s led associations through major transformation and why association communicators are perfectly positioned to be the catalysts of change within their organizations.
Tune in here to learn more from Scott on how communications drives change.
Speaker: Scott Steen, Executive Director, American Physiological Society