Name: Reset, Reinvent, Revenue – Real Talk: Peer-to-peer roundtable discussions
Start: 2021-06-17T00:00:00-04:00
End: 2021-06-18T23:59:59-04:00

June 16 and 17 @ 11:45- 12:15 p.m. US Eastern Time

Wednesday, June 16

Marketing Automation: Ideas for Increasing Efficiency

Moderator: Rita Zimmerman, American Inns of Court

Share ideas on how to increase efficiency by moving away from repetitive time-consuming email processing. Join this conversation to discuss why marketing automation isn’t just a trend, but a tool and strategy you should implement to automate repetitive tasks, increase marketing effectiveness, and create a more personalized membership experience.

Increasing Diversity in Association Publishing

Moderator: Ruth E. Thaler-Carter

Discuss how associations can use their industry and networking resources to add diversity to all publishing projects. Discuss why diversity matters in both publishing projects and association staffing and ways to find more employees, staff, and freelancers who are diverse.

No Marketing Budget? No Problem. Learn How to Take Your Marketing To New Levels When Resources Are Tight

Moderator: Jenna Lally, Beyond Definition

Bring your prepared questions to this roundtable discussion to get answers on how to bring your marketing goals to life with limited resources. Attendees will participate in an open discussion with the speaker on the topic and will leave with a Marketing Roadmap template to drive their individual marketing strategy.

Branding That’s Relevant Today, Tomorrow, and Beyond

Moderator: Sarah Gaydos, GRAPHEK

Aligning your brand with your mission can lead to transformative change for your association, your publications, and your members. Discuss how to strategically position your association with strong ideas and concepts so that your brand goes beyond what’s trendy and leaves a lasting impression.

Thursday June 17

Working with Freelancers – Editorial

Moderator: Melanie Padgett Powers, Owner, MelEdits

Association publishers continue to do more with less: provide more content with fewer staff. One way to do that is by using freelancers for a variety of roles, from editing to design. Discuss the resources for finding and vetting freelancers and tips for working effectively with freelancers.

Working with Freelancers – Designers

Moderator: Emily Christenson

Assessing the Value of Print

Moderator: Mike Runkle

Printing and mailing member magazines is expensive – yes. Let’s talk about to what extent your members value and consume your print publication vs. digital only? Is your association more focused on growing and serving members or on cutting costs?

Content for the Next Generation

Moderator:

Marlene L. Hendrickson, Senior Director, Publishing & Marketing

In 2020, 50% of the workforce is made up of millennials, who look at things very differently than previous generations. This is the generation that grew up with smart technology, that is known to challenge hierarchical structures. They want the flexibility to work when and where they want. They are open to change, and they want to build relationships with managers that deliver constant feedback and recognition. They’re looking for a place where they can continue to advance, as well as someplace where they can have a social and enjoyable workplace. Let’s discuss how you create content, distribute your content and share the value of membership to attract the next generation.

Plus: Join our other roundtables just for fun and networking!