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Signature Live: “Marcom as Change Agent: How Branded Content Drives Organizational Change”
January 12 @ 1:00 pm - 2:00 pm EST
January 12 @ 1:00PM. U.S. Eastern Time
This event is free and open to both members and nonmembers.
Signature Live takes you beyond the pages of Signature magazine. Go deeper into the cover story with Signature Publisher Carla Kalogeridis and the expert contributors who shared their insights on important topics within the media industry.
Signature Live: “Marcom as Change Agent: How Branded Content Drives Organizational Change” (November/December issue)
Marketing and communications professionals are important to implementing change, but often they sell themselves short by not embracing their unique role as leaders and creators of transformative endeavors.
Scott Steen, CAE, FASAE, Executive Director, American Physiological Society and Robb Lee, Chief Strategy Officer, ASAE