‘Reader Needs Help Me Stay Intentional’; Reasons People Join, Subscribe and Stay, Part 2

Through two years of reader research, The Atlantic determined that people who are familiar with their brand appreciate the content range that it offers. So in marketing emails to prospective subscribers, they emphasize that range. “The reader needs help me stay intentional in how we’re using our readers’ time,” said associate editor Isabel Fattal. How are using your reader needs to get more engagement? Publishers weigh in.

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