Gamification – Quickly and Enjoyably – Gives Publishers a Path to New Audiences

Gamification hasn’t been talked about quite as much lately—unless you count the merry-go-round of Jeopardy theatrics. But it’s still a most viable way of engaging audiences, old and new. In most cases, it seems to be done to reach out to younger people. That makes sense, but gamification should be viewed as a vehicle to engage all ages.

Done well, gamification works. In what they called Project Habit, The Wall Street Journal studied how different reader habits affected subscriber churn—during the first 100 days after a reader had signed up. They found that “playing a puzzle had a more dramatic impact on reader retention than other actions the team had been promoting.”

Here are 5 other ideas organizations have had success with.

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