To achieve growth, “organizations must better reflect the communities they seek to serve—including hiring more females, ethnic minorities and younger audiences,” writes Tara Lajumoke, managing director of FT Strategies, in a December blogpost on their site.
“Additionally, organizations will need to buy and borrow new skills—across areas like analytics, product and audience engagement… 2021 has been a year of astronomic growth for many subscription businesses—whether it is the FT or Disney+—however the acceleration of acquisition is not sustainable.”
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