‘Get to Know Your New Audience Better’; Keys to Keeping Up Your Growth Momentum

To achieve growth, “organizations must better reflect the communities they seek to serve—including hiring more females, ethnic minorities and younger audiences,” writes Tara Lajumoke, managing director of FT Strategies, in a December blogpost on their site.

“Additionally, organizations will need to buy and borrow new skills—across areas like analytics, product and audience engagement… 2021 has been a year of astronomic growth for many subscription businesses—whether it is the FT or Disney+—however the acceleration of acquisition is not sustainable.”

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