‘Give Me Deeper Clarity and Context’; How Reader Needs Are Driving B2B Success Stories

“Our publications really sing when it’s not just saying: Here’s what happened. But it’s saying: Here’s what it means. That’s really challenging,” said Industry Dive chief executive Sean Griffey, who wants his websites to be “insightful” to their executive audiences. That’s also exactly what The Atlantic discovered in its reader surveys.

The Atlantic spent two years studying what their readers’ and listeners’ needs are and came up with five. The first one is “Give me deeper clarity and context.” Here are some publisher examples for those needs.

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