How Listening to Customers and Staff Gives ‘Deep Insights’ and Revenue Paths

Many new products and ideas that I hear about from publishers result from asking customers questions and focusing intently on the answers. Education Week calls it “listening precedes telling.” But that listening can also be in-house. Danielle Belton started as HuffPost’s editor-in-chief in April by listening to her staff and continues that today.

We all know that listening is a nice thing to do. How many Match profiles say that we’re looking for someone who’s a good listener? But true listening goes far beyond that. It opens us up to more diverse audiences, different ways of thinking and new products.

Here are four examples of the successful paths good listening can lead to.

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