‘I Love to Hear They’re Getting Insights From Data’; Finding Your Metrics Balance

‘The Financial Times used RFV (recency, frequency, volume) to help hit one million digital subscribers. Later, they pledged allegiance to a more consumption-based Quality Reads. Metrics are huge, and like opinions, everyone seems to have their own now. Most want to keep it simple—not over-complicate it for us journalists—but there’s a lot to measure.

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