Lunch & Learn: Is it time for a communications audit?

This webinar was hosted September 14, 2021.

Communications and content delivery strategies are continually changing. It’s important to keep your association on the leading edge to deliver the best value to members and stakeholders. Conducting a communications audit is a way to evaluate your complete communications program, using research, member interviews, and content analysis. It can help ensure that communications strategy and publications align with the association mission, deliver consistent messages, and leverage integrated content. Learn how to decide when an audit is needed, how to conduct it, and the benefits it can provide for content delivery and non-dues revenue.

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