‘Meet Our Audience Where They Are’; Publishers Take Video to New Places

Watching Harvard Business Review’s Christine vs Work episode on How to Find a Mentor, I see why Liu is so popular. She’s smart, has fun and says what others just think—“Am I too old to have a mentor?” They must have “way more things on their plate.” Publishers are branching out with video, using it not only to build audience but to inform other products.

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