More SIPA July Member News

Industry Dive Acquires NewsCred’s Content Marketing Studio and Services
Industry Dive, a leader in business journalism, and NewsCred, a global leader in enterprise content marketing technology, today announced that Industry Dive will acquire NewsCred’s Content Marketing studio and services business including assets, people and clients. NewsCred will retain its software products.
Jane Qin Medeiros, NewsCred’s SVP of global customer success, will lead a team of 40 former NewsCred employees as a standalone business unit within Industry Dive. This will expand Industry Dive’s footprint with locations in New York and London.
“Whether based on award-winning independent journalism or sector-leading marketing services, both organizations share a common foundation built on exceptional content,” said Industry Dive Co-founder and CEO Sean Griffey. “This acquisition will continue to allow us to serve the needs of business leaders for deep insights and information.”

Diversified Communications Schedules Denver as Hub for a Group of 2021 Events
AEC Next, SPAR 3D Expo and Conference, International Lidar Mapping Forum (ILMF) and Geo Week—all organized by global event producer Diversified Communications—have announced the dates and location of their next in-person event. The events will be co-located together from March 30 – April 1, 2021, at the Colorado Convention Center and Hyatt Regency Denver.
“While we were disappointed not to be able to hold an in-person event in 2020, we’re excited about the additional value the co-location will have for everyone—exhibitors who will have access to additional categories of users, and attendees who will be able to access additional technology on the combined exhibit floor,” says Lisa Murray, group director, Diversified Communications. “This will inevitably translate to more new potential customers at our event in Denver in 2021.”

Allured Business Media Expands Professional Beauty Reach with Creative Age Acquisition, Brokered by John McGovern of Grimes, McGovern & Associates
Allured Business Media has set its sights on the professional beauty industry, acquiring publishing house Creative Age on July 15, 2020. The move expands Allured Business Media’s salon and spa professional brands from one to five, in addition to expanding its professional beauty event repertoire, solidifying Allured as the resource for all beauty professionals.
The acquisition was brokered by John McGovern of SIPA member Grimes, McGovern & Associates.

Guy Cecala Quoted in New York Times
In an article about 10 days ago headlined, Mortgage Rates Drop Below 3% for First Time, Tempting Home Buyers, the last word was reserved for one of SIPA’s finest.
“[Lenders are] looking at ways to tighten the credit a little bit to account for the fact that we don’t know what the risks are going forward with the economy and unemployment and potentially delinquencies,” said Guy Cecala, chief executive and publisher of Inside Mortgage Finance, a trade publication.

Cablefax to Host Telehealth in the Virtual Age Forum
With the COVID-19 pandemic forcing us to reimagine how we live and work, Access Intelligence’s Cablefax will hold a virtual event on Aug. 13 to explore how telehealth is changing the game and leading to new industry opportunities.
Cablefax’s Telehealth in the Virtual Age event on Aug. 13 from 1-4:30 pm ET will assemble panels of experts to assess key opportunities for the cable and broadband sector as advances in telehealth intersect with changing patient behavior. We’ll explore what new business relationships are emerging as the multi-billion dollar healthcare sector looks for partners with strong relationships with customers in their homes.

How Much Do You Know About the Electoral College? Powered by CredSpark.
I came across this quiz recently on a site called Fulcrum. Good to see that on the bottom it says, “This quiz is powered by CredSpark.”
“Think you know all there is to know about the Electoral College? Test your smarts with this quiz.” I didn’t do very well—got about half right. Give it a shot here.

Send News In!
If you have any news, hirings, transactions, awards or anything else you’d like fellow members to know about, please email me at Thank you and be safe.

Comments are closed.