The SIIA and various trade associations, companies, and organizations have united against SB 362, emphasizing its potential negative consequences. This coalition argues that SB 362 would harm consumers by disrupting vital services like anti-fraud measures and cybersecurity, while also endangering the accessibility of free online resources, estimated at $30,000 per consumer annually. The bill’s impact would disproportionately affect smaller businesses, including women-owned and minority-owned enterprises, which rely on data brokers to compete. Critics of SB 362 also highlight its redundancy and potential confusion, as existing provisions in the California Consumer Privacy Act already address data deletion. The coalition calls for the rejection of SB 362, citing its potential to inflict economic and consumer harm in a data-reliant era.