The Software & Information Industry Association (SIIA) expresses its support for the proposed American Privacy Rights Act of 2024 (APRA), which includes the Children’s Online Privacy Protection Act 2.0 (COPPA 2.0) and the Kids Online Safety Act (KOSA), while highlighting areas for improvement. SIIA appreciates efforts to achieve a national, uniform consumer privacy law, acknowledging APRA’s advancements, such as the FTC’s ability to innovate and the clear definitions surrounding AI and consequential decisions. However, SIIA raises concerns about APRA’s restrictive data collection rules, overbroad definitions of sensitive data, and stringent requirements on data brokers, which could impede technological development and beneficial data use. Additionally, while COPPA 2.0 clarifies protections for student data, it might inadvertently hinder contextual advertising, impacting free content for kids. SIIA also criticizes KOSA for potentially enforcing content censorship and invasive age verification, urging Congress to refine these bills to better balance privacy, innovation, and constitutional rights.