‘Resist That Urge’; SEO Needs Descriptive Headlines and a ‘Natural’ Use of Keywords

Experts agree: Search as a marketing channel is completely undervalued. Not only is it a tool for bringing in new audience and customers, but when you look at the data, it’s bringing back existing audience as well. So keep URLs short (but not headlines), don’t stuff keywords in, publish transcripts, feed your social media and read on for more tips.

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