Erika Bressan

Account Manager, Financial Services, Google

Erika specializes in helping global financial services in New York building and deploying large digital transformations projects. Erika is a GenAI ambassador, helping businesses understand and develop new solutions leveraging large language models and Generative AI applications to drive innovation and improve end-user experience. Over the last 8 years, Erika worked with key financial institutions in the US, UK and UAE, first helping major partners develop strategies to achieve their marketing and advertising goals, and now helping customers drive business transformation, increase customer experience and reduce costs. At Google, Erika is a lead for the North America DEI council and an active #IamRemarkable facilitator. Erika’s background includes cloud technology, Gen AI, LLM, marketing, search and programmatic ads, and a Master degree in Int. Development and Gender Studies.

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