Chief Marketing and Strategy Office, IPC
Ganesh Iyer runs worldwide marketing for all of IPC’s products and services and is responsible for driving revenue, growth and market share. His teams lead strategic planning, demand generation, sales enablement, branding, advertising, thought leadership, and communications for the firm.
Ganesh has held leadership positions over the past 25 years and has expertise in the financial markets as well as global experience in the technology industry spanning marketing, product management, industry analysis and go-to-market strategy. Prior to IPC, Ganesh was responsible for global marketing, market research and product management at Syncsort, a leading provider of high-performance data integration software and iLEVEL, a spin-off of the Blackstone Group that offered a cloud-based SaaS solution to the alternative investment market.
Ganesh has been widely quoted in the press regarding various aspects of the financial markets and has been featured in a number of publications including the Wall Street Journal, Financial Times and CIO Review magazine. He has also been a speaker, panelist and delegate at over 50 industry events in the Americas, EMEA and Asia-Pacific. He holds an MBA from Indiana University’s Kelley School of Business and a BS in Electronics & Communications Engineering from the Delhi Institute of Technology. He is a Chartered Alternative Investment Analyst, Financial Information Associate, Pragmatic Marketing Certified and has served as a member of the Executive Committee of the Financial Information Services Association of the SIIA.