Kevin Sghia

Corporate Director, Audience Insights & Analysis Access Intelligence

With a background in analytics, marketing, editorial and speaker recruitment and roles in publishing, internet media, PR, ecommerce, and membership, Kevin brings deep experience to the discussion on Understanding the New Content Metrics. With a keen eye on leveraging data, Kevin has worked his way up from an assistant editor at Folio: to his current role of Corporate Director of Audience Insights & Analytics at Access Intelligence using KPIs to drive engagement and sales. In his spare time Kevin enjoys learning about new measurements in baseball and football to become a more informed fan and uses what he learns to manage his fantasy baseball and football teams.

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