SIPA Member News

Welcome New Members

We are excited to welcome the following new member to the SIPA community:

Cibellis Solutions is an all-service marcom, content marketing consultancy deeply nested in subject-matter expert content development and audience engagement with that deep expertise.

Fantini Research Launches New Gaming Indices
Recognizing the dramatic changes in the structure of the gaming industry, Fantini Research has launched a new set of stock indices to measure industry performance. “These indices are an important tool for investors to track and measure gaming stocks in comparison to the overall market and the dynamics within the gaming industry itself,” Fantini Research CEO Frank Fantini said.
The indices designed by Fantini’s Gaming Report editor Blake Weishaar have been backdated to January 2, 2018. In that relatively brief time, the indices show investor enthusiasm over sports betting, which stands at 175.97 points from a base of 100.
The lowest performing of the indices, North American, stands at 100.72 showing that gaming stocks have held up even in the face of the COVID-19 pandemic that has devastated leisure and hospitality stocks this year. Offers Tips for Developing a Copyright Policy offers tips for developing a copyright policy in a very useful blog post this month.
“Copyright policies exist in a variety of forms, styles and lengths. Writing one may seem like a daunting task. Where do you begin? First, read copyright policies from other organizations.
“Next, prepare an outline of the important copyright and licensing issues to include in your policy. What are they? Only you can answer that question. What issues arise in your organization? Common issues include:
  • Posting content online;
  • Using articles from licensed databases;
  • Reproducing articles for internal or external seminars”
See the full article here.

Industry Dive Design Team Named ‘Design Team of the Year’ by Folio
Industry Dive’s design team was named 2020’s “Design Team of the Year” by Folio. The team also won four other Ozzie and Special Recognition awards, including “Overall Design Excellence.”
Started over 25 years ago, Folio’s Eddie and Ozzie award competition seeks to “recognize excellence in engaging content and gorgeous design across all sectors of the publishing industry.” The 2020 competition saw thousands of entries across more than 60 categories. This was the first year Industry Dive’s design team submitted entries.

Diversified Communications Introduces Seafood Expo Asia Reconnect
Seafood Expo Asia, produced by Diversified Communications, announced the launch of Seafood Expo Asia Reconnect, a digital solution to connect seafood buyers throughout Asia with suppliers from around the world. Seafood Expo Asia Reconnect will be hosted online Nov. 17-19, 2020.
“In these unprecedented times, we understand that the need for the industry to stay connected and conduct business is more important than ever,” said Liz Plizga, group VP, Diversified Communications. “Until we meet again, face to face, we are pleased to bring a new business opportunity for seafood suppliers from around the world to reconnect with seafood buyers located in Asia, without leaving their office.”

Eidelman Blogs for Thrive Global

Stephanie Eidelman, CEO of insideARM, has recently written two excellent blogs for Thrive Global. The latest one is titled This New Pandemic Habit Has Expanded My Universe, about her new walking habit.
“Because I am not also checking email or focusing on the latest task at hand, my walks—even while I’m listening or talking—help me to work through big questions and develop new perspectives. It’s nearly impossible to find time for this kind of thinking during other parts of the day, but during my walks, things become clear to me at a much higher level.”


RonnAre you subscribed to the SIPAlert Daily?
If not, you’re missing out on daily strategies, tips, profiles and case studies that can build your audience and increase revenue. To sign up, please contact Nevena Jovanovic.Ronn Levine began his career as a reporter for The Washington Post and has won numerous writing and publications awards since. Most recently, he spent 12 years at the Newspaper Association of America covering a variety of topics before joining SIPA in 2009 and SIIA in 2013 as editorial director…


Imagine. SIPA Members Show Ability to Pivot in Face of Pandemic.

“The team had to be nimble and committed. They had to move fast. We created all new content for upcoming issues of Madison Magazine—no easy matter in a business that works 4 months out. For example, our Road Trip Issue’s content had to be completely changed. One of the new features was Tune In to Take Out.”
That’s a quote from Andie Behling of Morgan Murphy Media in an interview with Bo Sacks. So many publishers have had to pivot not only on their events but on what they cover and their webinars. Here are five examples to be applauded from fellow SIPA members. I’ve added a little Beatles tint for the headings.

I’ve Just Seen a Face – the Zoom window. In its May newsletter, Environment Hawaii ran an article titled Board Talk: COVID-19 Effects on Tenants, Legacy Lands. It was accompanied by a wonderful photo of the Zoom meeting they had—talk about powerful faces! “On April 9, via Zoom, heads of the department’s Land Division, Division of State Parks, and Division of Boating and Ocean Recreation (DOBOR) briefed the Board of Land and Natural Resources on how the coronavirus pandemic is affecting their permittees and lessees, as well as the divisions themselves.” By looking at the nine faces, you can see the seriousness and diversity of this subject.

The Long and Winding Road – firsthand accounts. Fantini Research Public Policy Review Editor Laura Briggs “reached out to Ronnie Jones of the Louisiana Gaming Control Board as part of a series seeking insight on issues regulators are facing due to COVID-19. This is his personal account of one of the nation’s hardest-hit areas.” Louisiana ranks third to New York and New Jersey in the number of infections and deaths. Fantini did not settle for any reports about Louisiana. They went to someone right in the middle of it all for this riveting account. “Historically it had not been unusual to shut down one or more casinos in the path of an approaching hurricane, but a total cessation of gaming activities in the state was unprecedented.” Jones is eloquent in his assessment and real in his reactions: “We are, all of us, waiting to exhale.”
Help! – gamification. I’ve written before about MedLearn Media’s popular Compliance Question of the Week. This week’s “Laboratory Question”: is: “I’ve heard there is a CPT® code for COVID-19, is this true?” After the answer is given, readers are told that “This question was answered in an edition of our Laboratory Compliance Manager. For more hot topics relating to laboratory services, please visit our store or call us at 1.800.252.1578, ext. 2. So it’s really serving many purposes: information, lead gen (they can sign up for the weekly questions), revenue driver and archives builder.
Do You Want to Know a Secret? – new content. Magna Publications’ Faculty Focus has, as one might think, executed a total shift to COVID-19 related articles. These include: Fourteen Simple Strategies to Reduce Cheating on Online Examinations; Offering Compassion and Care in Online Courses; and The Importance of Saying Goodbye to Your Students in Times of Uncertainty. They all were posted in the last few days. To promote their upcoming conference, they’ve also posted, Q&A: A Virtual Chat with a Few of Our Teaching Professor Conference Presenters. Virtual to promote virtual—makes sense.
Getting Better – it’s a “womanel”! Plain English Media’s has a webinar on Thursday titled: COVID-19 and Your HOA, Version 4. (HOA is short for Homeowners Association.) “We at have now hosted three free COVID-19 webinars for condo and HOA board members grappling with the many challenges triggered by the deadly virus—and the ground is still shifting under board members daily.” What’s my favorite element of this webinar? The panel consists of four woman lawyers—I guess that would be called a “womanel.” Let’s hope that there are enough of these panels that restrictions must eventually be made to include a man.