“Hey, it’s Frank!” a pop-up emerges with his photo when I go to Lessiter’s no-tillfarmer.com. “Have you taken the 12-question quiz, ‘How Much Do You Actually Know About Cover Crops?'” It takes less than 5 minutes to complete and we’ll send you a copy of your quiz results in addition to a FREE PDF copy of our popular 28-page eGuide, ‘The Pluses & Minuses of Today’s Most Popular Cover Crops’ via email.”
- 15 total promos in the weekly email newsletters (No-Till Farmer, Strip-Till Farmer and Cover Crop Strategies email newsletters;
- 8 total promos in these three daily newsletters DEUs (NTF, STF, CCS);
- 3 total email promos to our entire grower audience;
- 2 Facebook posts (one on NTF and one on STF);
- 6 total Facebook ad campaigns ($541 total expense);
– Posted once each in several outside grower LinkedIn groups;
- Was part of their National No-Tillage Conference event contest in November to earn more entries;
- Posted in “Everything Cover Crops” Facebook Group, another outside grower group
- Farm Babe (Michelle Miller, an ag influencer on social media) shared with her Facebook followers
Lessiter Media Inc. Acquires Cover Crop Innovators From Farmer and Consultant Steve Groff
Lessiter Media Inc., publisher of No-Till Farmer, has acquired Cover Crop Innovators from farmer and consultant Steve Groff of Holtwood, Pa. The announcement was made Jan. 8 at the National No-Tillage Conference in St. Louis. The acquired property will be part of Lessiter Media’s Cover Crop Strategies division.
“We’re looking forward to continuing to assist farmers with cover crop knowledge through the next phase of our partnership that we unveiled at the 2019 National No-Tillage Conference in Indianapolis,” said Mike Lessiter (pictured), president, Lessiter Media.
Cover crops continue to be a growing trend in agriculture. A total of 15.3 million acres were seeded with cover crops in 2017, an increase of 49% from 2012. Groff will remain in a transitional consultative role.
BLR Launches Environmental and Safety Compliance and Training Platform, EHS Hero
Business and Legal Resources, an HCM division of Simplify Compliance, announces the release of its highly anticipated EHS compliance and workflow platform, EHS Hero. This new workflow solution revolutionizes how environmental, health, and safety organizations train their teams and stay informed and compliant with changing OSHA, EPA, and state-level regulations.
“Our current EHS product line, while continuing to meet the needs of our subscribers, needed an upgrade, as well,” said David Cella, chief product officer of Simplify Compliance. “EHS Hero includes the reliable and thorough compliance information and guidance our subscribers are used to, with enhanced UI/UX, upgraded tools, and greater opportunities to find answers to their challenging compliance and EHS management questions.”
Clarivate Analytics to Acquire Decision Resources Group, Creating a Leading Global Provider of Data-Driven Solutions to the Life Sciences Industry
Clarivate Analytics, the parent company of SIPA member BioWorld, has signed a definitive agreement to acquire Decision Resources Group, a premier provider of high-value data, analytics and insights products and services to the healthcare industry, from Piramal Enterprises Limited. The $950 million purchase price includes $900 million in cash and approximately $50 million in Clarivate ordinary shares to be issued following the one-year anniversary of closing.
Jerre Stead, executive chairman and CEO, Clarivate Analytics, said: “This is a milestone acquisition which doubles the size of our life sciences business, is accretive to our 2020 earnings, and sets us up to become an essential, end-to-end, industry-leading data and analytics provider to the highly attractive Life Sciences ecosystem.”
Dure Hired as New Activist Reporter at Reorg
Elana Dure has joined Reorg as an activist reporter. She is part of a seven-member team that will be covering shareholder activism for the organization.
Previously, Dure held the posts of data and financial reporter and senior financial reporter at Activist Insight Ltd. Before that, she interned at the Pulitzer Center on Crisis Reporting and at Modern Luxury. She also has experience working as a teaching fellow.
The Kovels Are Reorganizing Their Collection on Collecting!
After months of hard work, the Kovels’ antiques and collectibles team is looking forward to the unveiling of a new Kovels.com! Kovels’ readers belong to a community of more than a million enthusiastic collectors and many changes were made based on their feedback. One of the biggest is the reorganization of the Kovels’ information “library”—all of their articles, advice and tools—into logical categories that can help collectors identify, price, buy and sell.
The new Kovels.com will offer readers a more up-to-date look with sleek text and bigger pictures; and help users more easily find the resources on a PC or mobile device needed to be happier, more successful collectors.
Dennis Publishing Launches Innovative, Award-Winning Children’s News Magazine The Week Junior in America
Dennis Publishing, the company behind the weekly news magazine, The Week, and the parent company of SIPA member Kiplinger, has announced it will be launching a weekly news magazine for children—The Week Junior following its stunning success in the United Kingdom. The magazine will be the first news weekly print magazine in the United States since The Week launched in 2001. The magazine has one simple goal of making sense of the world to young people through intelligent and exciting content expertly written to grab children’s attention and get them reading.