Inspiration, Revenue, Value and Growth Will All Shine at SIPA 2020

Earlier this year, Money-Media launched Health Payer Specialist, targeting health insurance carriers—many of whom are paying the bills for COVID-19 medical treatment. “On March 3, we announced that our free beta test was ending at the end of the month,” said Dan Fink, managing director of Money-Media. “The next week, everything seemed to change overnight and the pandemic was suddenly a real thing. We thought this was going to scupper our product launch, but we actually saw amazing results. We brought on 20+ corporate licenses during the month of March.”
Fink will be shedding brighter light on this on Tuesday, June 2, in a SIPA 2020 Virtual Conference session appropriately titled Growing Your Audience in the Time of Pandemic. Joining him will be Stephanie Williford, CEO of EB Medicine. When EB Medicine put COVID-19 content in front of the paywall, website traffic exploded (153% increase) and a modest increase in subscriptions (9%) followed. “We also think the goodwill and brand awareness we’re generating now will pay off in the long run,” she said.
That is just one session in an amazing two-day array that SIPA is presenting. Yes, it’s virtual, and you will not be able to talk in-person with friends and colleagues, but all the other advantages—learning, asking questions, hearing solutions, following up quickly—will be there, minus transportation, hotel and food costs—and the greater time away from the office.
Here are more takeaways:
Idea sharing. “The hallmarks of the SIPA community, to me, are community and idea-sharing,” said Elizabeth Petersen, product director for Simplify Compliance and chair of the conference. “And we’re doubling down on those themes with this year’s virtual event. You’ll find a lot of realness, rawness and hope with this year’s sessions. Our speakers will be discussing challenges that existed pre-pandemic and ones that have been introduced with COVID. Most importantly, these presentations are going to be solutions-focused, and attendees will walk away with ideas they can implement immediately.” Petersen will also present a session titled Mastering Memberships.
Revenue strategies. Industry Dive COO Meg Hargreaves will be co-presenting a session titled Content Licensing: Alternative Data 101. Alternative data is more than financial market-drive pricing data; it can include structured data that specialized publishers are already collecting. Here you will grasp the basics behind alternative data to learn if there may be licensing-related revenue opportunities within your own business and content assets.
Inspiration. “When it comes to innovating, it just doesn’t happen magically,” Day 1 keynote speaker Don Harkey told me. “It’s a creative process. You can’t do that on command. So you try to look for opportunities. What do you really know well? What do you do that’s unique? What do you do best? Remind yourself of who you really are. Don’t just talk to customers. Listen. Have conversations. And you can do that now. Collect information. Then if there’s a circle of what you do well and where they need help, see where they intersect.”
Platforms. If you’re like many businesses, LinkedIn is the go-to social media for your customers, and have they been in the news of late! Last week, LinkedIn launched a live streaming events platform that combines existing resources to help companies reconnect with their customers and communities. Steve Kearns, marketing leader, social media for LinkedIn, will co-present a session titled All Things LinkedIn: Sales, Marketing and Content Strategies. They are also launching a new Polls feature—something so many companies are doing now. Michelle Peña, senior editor, Business Management Daily, joins Kearns.
Business value. Every conference needs an all-star panel, and SIPA 2020 has at least one. The session is Hallmarks of Lasting Business, and the panel includes Stephanie Eidelman, president & CEO, insideARM and the iA Institute, insideARM LLC; John McGovern, CEO and owner, Grimes, McGovern & Associates; and Caysey Welton, content director, Folio:, Access Intelligence. Petersen will moderate. “Nothing takes the place of face-to-face,” Petersen said, “but I truly believe that this is the next best thing.”
See the full schedule and registration here.

SIPA March Member News

SIPA Members Excel in Their Close Coverage of COVID-19
BioWorld is closely following the race to find a treatment. Today’s article is titled Clinical Testing and The New Virtual Reality in Time of COVID-19. “It took less than a week from the publication of Science 37’s whitepaper on March 12 encouraging virtual clinical trials to the FDA’s decision to endorse the idea, tailored to address the COVID-19 pandemic,” Lee Landenberger writes. Yesterday’s story was Moving in Record Time, Industry, Government, Investors Focus on One Mission: Beat COVID-19.
InsideARM keeps all the COVID-19 articles affecting their niche—debt collection—in one place on their site. Today’s article focuses on a bill introduced by Sen. Sherrod Brown (D-OH) to amend the Fair Debt Collection Practices Act (FDCPA) to expand consumer protections for consumers and small businesses during a major disaster or emergency. Sen. Elizabeth Warren (D-MA) and Sen. Cory Booker (D-NJ) support the bill.
Jefferson Communications’ Chesapeake Family, which covers family events and interests in and around Annapolis, Md., includes a special section on Family Life During the Coronavirus, and articles on Virtual Playdates for Kids, Maryland Expands Response to COVID-19 With Healthcare Open Enrollment, and Virtual Museum and Farm Tours to Enjoy at Home.
Of course, Kiplinger has timely articles such as: What to Do If You Lose Your Health Insurance During the Coronavirus Crisis; A CPA’s Guide to the New Later Tax-Filing Deadline; and Raise Your Hand If You’re Waiting for a Coronavirus Stimulus Check; plus a sign up for Kiplinger’s Free Daily E-mail Alerts on the Coronavirus’ Economic Impact.
Magna Publications has a Coronavirus FAQ that includes a conference at the end of May that is still on, advice for campus leaders, how Magna products can help faculty with online classes, and a course on developing an online course.
Business Management Daily has an article on Telework and Protecting Intellectual Property. “This week, millions of new teleworkers will fire up their laptops and log into their employer’s intranet, trying to do work while under orders to stay home. This is the new normal for what’s anticipated to be weeks – if not months. As you scramble to adjust and keep working, don’t forget about protecting your intellectual property. The fact is, having employees suddenly work from home can mean real vulnerability for your trade secrets and other invaluable information. Here’s how to address those concerns.”
Paperclip Communications has a webinar scheduled March 31 titled Supporting Your Marginalized & Vulnerable Students During COVID-19. “Frontline staff who work with students of color; LGBTQIA+ students; students with disabilities; first generation students; lower income students; and those with housing and food insecurity are working hard to help meet unique needs during this unprecedented crisis.”
In the food industry, Agri-Pulse helps farmers and manufacturers navigate the government and stay up to date on virus-related changes at USDA. (Thanks to Andy Kowl of ePublishing for sending that in. Agri-Pulse is also an ePublishing client.)




Hargreaves Joins Industry Dive as COO
Also at Industry Dive, Suzanne Struglinski has joined as public relations manager. She most recently worked as a media relations manager at the American College of Obstetricians and Gynecologists and director of membership engagement at the National Press Club.
“With a strong track record of year-over-year growth and a clear vision for our future, we knew it was time to add these unique skill sets to bring us to the next level,” said Sean Griffey, co-founder and CEO of Industry Dive. “As we add more publications to cover rapidly changing industries, Meg and Suzanne’s ideas and energy are a welcome addition to the team.”



Meg Hargreaves has joined Industry Dive as chief operating officer. A 30-year veteran of the publishing and media space, Hargreaves has worked for some of the largest B2B information companies in the industry. She founded Rush River Media, a consultancy serving the information industry, after nearly 10 years at CQ Roll Call, where she was part of the team that managed the sale and transition from The Economist Group to FiscalNote. She is the current chair of SIIA’s board of directors and a past president of SIPA.