October SIPA Member News

Industry Dive Launches Cybersecurity Dive

On Monday, Industry Dive officially launched Cybersecurity Dive. The latest newsletter and website will bring news and analysis to chief information security officers and other executives tasked with keeping brands’—and customers’—data safe.


Cybersecurity Dive marks the 23rd site in Industry Dive’s portfolio of online publications and industry-focused newsletters. The new Dive will look at industry regulation, along with legal, technological, economic, social, labor, and geopolitical risks.


“While the TV trope of hackers wearing hoodies in dark basements may be fun to watch, businesses know security breaches are no laughing matter. As the world has become increasingly digital, cybersecurity has quickly evolved into a top priority for enterprises from startups to the Fortune 500,” said Industry Dive editor-in-chief Davide Savenije. “Bringing Industry Dive’s award-winning journalism and exclusive insights to cybersecurity will help executives in the space stay ahead of the curve.”


Cabot Wealth Network Acquires The Turnaround Letter

Cabot Wealth Network, celebrating 50 years of business, has acquired contrarian investment newsletter, The Turnaround Letter, from New Generation Research, Inc. of Boston. Relaunched as Cabot Turnaround Letter, the new financial advisory expands Cabot Wealth’s suite of advisories to 16 publications and a financial retirement club.


Founded in 1986 by publisher George Putnam, the publication became one the most established and longest-running Wall Street investment publications of its time. Editorial focuses on providing insight into potential turnaround situations and recommends stock purchases that have potential for large and imminent or long-term increases.


Longtime Turnaround Letter Editor Bruce Kaser will join Cabot Wealth Network as the value stocks expert and chief analyst of Cabot Turnaround Letter and Cabot Undervalued Stocks Advisor.


Ragan Communications Announces Workplace Wellness Insider

Ragan Communications has announced the launch of a subscription service tailored to wellness, human resources and communications professionals. The Workplace Wellness Insider will provide insights and solutions needed to build corporate wellness initiatives that make an impact.


At the core of this important product launch is the belief that fostering the physical and mental well-being of employees is no longer just nice to have, but critical to an organization’s sustainability and business performance.


“While employee wellbeing has always been important, never before has it been central to organizational health,” said Diane Schwartz, CEO of Ragan. “The stressors—mental, physical, financial and social—caused by the pandemic, social injustices and ongoing isolation cannot be ignored, and those overseeing wellness programs need a trusted source for guidance. We are both thrilled and humbled to be able to provide that with the Workplace Wellness Insider.”


Relias Named 2020 Leader in Diversity

Relias, a trusted education and training partner to more than 11,000 healthcare clients and parent of SIPA member Relias Media, was recognized by the Triangle Business Journal (TBJ) as a winner of its 2020 Leaders in Diversity Award.


TBJ’s 2020 awardees consist of eight companies, including Relias, and 14 individuals who have demonstrated respect for inclusive treatment of others, advocacy for underrepresented groups, and multicultural marketing from a variety of industries including technology, healthcare, commercial real estate, finance, education, and life sciences.


“Relias values diversity and continually works to create an environment where employees of all abilities, ethnicities, sexual preferences, identities, race, age or creed feel they can bring their authentic selves,” said Tina Krebs, Relias chief people officer. “Relias is honored with the recognition from TBJ, and we congratulate all the awardees who have set the bar high and are committed to diversity and inclusion.”


Op Ed on The Company Dime: John Harvey on the Future of Business Travel Demand

SIPA member The Company Dime publishes some excellent content, especially in this hectic and changing time for business travel.


“A step-change has already taken place, which cannot be ignored. This is not about when governments say we can travel again, how clean and safe travel feels or what tests and vaccines emerge, but rather a realization that people were traveling more than they needed to.


“COVID is a spotlight that will put a new focus on qualifying the actual demand on every trip… Change will happen across the program. Individuals who may have been drivers of travel — by inviting, suggesting or requiring others to travel — will think differently. Many travelers themselves will question the value, importance and necessity of each trip.


“That everyone will be inclined to travel less in the future is not just a subjective or conceptual view. There will be four tangible forces applying downward pressure on qualifying and reducing demand going forward…”


Read more here.


Niche Publishers Respond to the New Needs of Their Audience

In the webinar I watched and wrote about Thursday from MCI USA, one of their first suggestions was to have conversations with your customers. “The natural inclination at this time might be to withdraw [knowing how busy and focused people are], but the opposite should be true. It’s the time for strategic conversations and important questions. ‘How are you?’ should be the lead question. It’s a great time to be human and lead with empathy and understanding. ‘What do you need the most help with?’ ‘What are your pain points?'”
I poked around a little to see how some SIPA publishers are initiating these conversations and designing specific content.
Put your commitment to conversation up front. When I went in to Ragan Communications’ website this morning, I was met with a pop-up:
Talk to Us
The Ragan editorial team wants to help you with your COVID-19 crisis challenges.
– Tell us how we can best cover this crisis for you.
– Share with us how you are communicating during these challenges.”

Send a survey. The editorial team at Access Intelligence’s PRNEWS is requesting feedback about the type of content most desired by communications professionals. “In order to better understand what you need to perform your job well, we rely on your feedback, which in turn helps us develop our platform to meet your needs. So, let us know what type of content you look for on a daily basis…we’re listening

Create content to cover COVID-19 within your niche.
Example 1 – Columbia Books & Information Services’ Thompson Grants has created a specific new resource. To better assist the grants community, they’ve launched a free roundup at their Grants Compliance Expert website. The roundup provides a “list of links to memoranda and guidance issued by federal agencies—as well as the Office of Management and Budget—that are specifically relevant to grant applicants and recipients dealing with COVID-19’s impacts on grant programs,” writes Jerry Ashworth,editor for Thompson Grants.

Example 2 – SIPA member The Company Dime covers business travel management so their lead story is an important one: Coronavirus Exposes Weaknesses in Business Traveler Tracking. I’ve read many articles on stranded business travelers. The next article focuses on a support group for laid off travel industry professionals.
Example 3 – California tax experts Spidell Publishing has two sessions this week for “COVID-19 and Filing Extensions: What Tax Pros Need to Know.” They also have a full page of resources titled Coronavirus tax information and Spidell’s live webinars and seminars.” In the middle of that page they write: “Spidell seminars: The safety of our customers and our employees is our top priority.”
“Over-communicate”—in-house as well. In an interview with Digiday, Bloomberg Media CEO Justin Smith spoke about the importance of in-house communications as well. “We have been working from home for just over a week but our approach has been to ramp up communication as much as possible, almost over-communication. We ended up increasing the number of one-on-one meetings and group meetings in the first week. In some ways, you can have a more focused and less distracted conversation virtually.”
Evolve our work. Smith added that a lot of that communication has been “around the importance of responding to this change, how can we be entrepreneurial, how can we do things differently and adapt and evolve our work, our workflows, our product, our relations, or business relationships in ways that are better suited to these times?”
“Above all, maintain empathy for your users—and their changing needs and challenges, and focus on the data, not fear or anxiety, to make the right decisions for your business,” writes Ashley Mo on the Marketing Land site. “Staying strategic in this time means making quick adjustments as news cycles and performance reports dictate, so make sure you’re monitoring the macro landscape and your company’s internal and competitive reports aggressively to set your course with confidence.”