‘Tailoring That Paywall Interaction’ to the Data We Have; New Models Convey Value

You can show a little bit of the article like The Wall Street Journal or Digiday, or set a low meter like the trend has been the last couple years. But the future of paywalls seems to be, according to many, a hybrid model where, like so much else, our personal habits are analyzed. Then the paywall would emerge on what we deem to be of most value.

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