‘The Experience Has to Be Great’; Virtual or In-Person, Events Must Read the Room

“We are examining our entire business to see where we can bring content to life experientially,” said David McLean, who will be leading News Live, News UK’s new stand-alone events business.

We’re all pretty certain that in-person events will come back strong, but like so much else, the blueprint is still up in the air. Here are some firsthand tips as we create that.

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