Use Numbers, Welcomes, Empathy and Tests to Increase Your Email Effectiveness

“The COVID-19 pandemic taught senders important lessons about achieving the right balance of commercialism and empathy in email,” writes Validity. “…Senders need to find ways to give their emails a human element and sell with sensitivity.” I forgot a volunteer usher assignment recently and expected a stern email. Instead, they checked that I was okay. That went a long way for me.

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