‘Value That Our Editors Hadn’t Recognized’ – An AI System Brings Globe and Mail New Revenue

The idea of different paywalls for different visitors makes sense, judging someone’s likelihood to pay by the type of content she or he is reading. Of course, it helps that now with systems like The Globe and Mail’s Sophi, the process takes a lot less time and manpower. “We had been leaving money on the table for years,” wrote Sonali Verma, G&M’s senior project manager.

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