What Price… Everything? Will Complexity Be the Answer to Serving All Customers?

It used to be give customers three choices, make one the decoy and most would pick the one you want. Then Netflix perfected the one size fits all. Now, writes Shira Ovide in The New York Times this month on pricing complexity, “We might get more of exactly what we want, and we may come to miss the gluttony made simple.” Where is B2B going in this?

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