Whether to Boost Webinars, Engagement or Funding, Gamification Hits Play Button

There’s been quite the emphasis on games and quizzes in the last couple years, driven even more by our extended time at home. Media entities such as The Financial Times, New York Times, New Yorker, Morning Consult and Slate all now feature some gamification. I was also encouraged today to see a B2B quiz used as email marketing for a webinar.

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