In what may be the one constant in publishing, content creators know we all have an audience to serve. Denise Burrell-Stinson has made a success of turning big ideas into content programs for premium audiences with brands around the world. In her role, Burrell-Stinson aligns brands to audience with a keen eye on shared values. For anyone making content, the deepest, most granular understanding of your audience is the secret to success. Burrell-Stinson will share key strategies for developing partnerships that provide strong value to not just brands, but to your audience in the most authentic way.