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Eye on EXCELlence

At the Eye on EXCELlence session, we’ll be celebrating two of our accomplished EXCEL award-winning entries. Featuring the representatives from the submitting associations, you’ll hear from a select group of industry panelists, who will highlight the factors that put these two entries over the top to become award-winners, and helped the organization to succeed in its goals. This favorited session returns for the fourth year and is both fun and informative.

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Revenue Health: Why the Content and Business Development Team Partnership Matters

Revenue strategy and content strategy now coexist in business. As associations evolve beyond the pandemic, evaluating the potential the media/bd partnership has for their audiences will be critical for growth. Content and connection offer the most important resources for membership and industry to collaborate and drive revenue. Learn how to accelerate this important partnership, and why it matters to your organization’s revenue health.

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Publishing in 2021 and Beyond

This panel of association publishing professionals will share challenges, lessons, and opportunities related to publishing during the pandemic and beyond. From 2020 and into 2021, we will explore media teams’ challenges as they continue to find opportunities or alternative publishing solutions.

This panel will explore the trends that have seen some traditional print publishers turn to digital in a bid to survive while others double down on their print publications. Join us for a robust discussion.

Panelists:

David Dancy
Director of Marketing & Web Services
American Public Works Association

Teresa Brinati
Director of Publishing
Society of American Archivists

Stephanie Holland
Director of Advertising Sales & Marketing
American Chemical Society

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2021 Partnership Playbook

In what may be the one constant in publishing, content creators know we all have an audience to serve. Denise Burrell-Stinson has made a success of turning big ideas into content programs for premium audiences with brands around the world. In her role, Burrell-Stinson aligns brands to audience with a keen eye on shared values. For anyone making content, the deepest, most granular understanding of your audience is the secret to success. Burrell-Stinson will share key strategies for developing partnerships that provide strong value to not just brands, but to your audience in the most authentic way.

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