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Case Studies in Success: Three Secret Sauces to Spice Up Your Next Virtual Event

October 14, 2021

October 14 @ 1-2 p.m. US Eastern Time


The scene: In-person events are slowly coming back, hybrid events are the buzz but can be cost-prohibitive, communities are eager to engage but the pandemic climate necessitates caution.

In a lot of ways, we are still very much in a virtual world. In a seemingly content-saturated market, how can your organization refresh your virtual toolkit to bring value and engagement to your audience and lead gen for your sponsors?

Enter Robin Raskin, event innovator, entrepreneur and tech guru. At the onset of the pandemic, Raskin founded the Virtual Events Group, providing solutions, community and virtual event best practices to help drive success in the current event landscape and beyond. Raskin as seen it all. From technology and platforms, to engagement and networking strategies, to high-end and budget-friendly solutions, she has done the research and forged the relationships to create a brain trust for the rest of us.

On October 14th, join your AM&P community to learn the steps that will help you to plan and differentiate your content strategy in the next months, even as the event climate still seems uncertain. In this session, Raskin will present best practices and case studies focusing on three core scenarios, sharing the winning “secret sauce” for each:

• Working smarter, not harder, to develop an event strategy on a limited budget (hint: repurposing content is king)
• Creating a successful hybrid event and the must-have components to ensure that your event is a stand-out
• Utilizing NFTs to add value and lead gen for your sponsors


9:00-9:05 a.m. FISD Opening
David Anderson, FIA, Program Director, FISD/Atradia

9:05-9:15 a.m. Presentation
Reinder Van Dijik, Partner, Oxera

9:15-10:05 a.m. What does ‘being reasonable’ mean? In the context of Market Data from European Exchanges

This is part 2 of a deeper look at some of the EU’s (and other’s e.g. FCA) consultations in respect of market data provided by exchanges. Part 1 focussed on whether there should be a European Consolidated Tape – we will BRIEFLY recap on the FISD discussion of Jan 28. However, the concept of pricing market data on a Reasonable Commercial Basis (RCB) is the prime focus of this webinar.

The discussion dare we say argument, rests on a few elements. Some groups argue that market data costs are too high, and the EU has stated that is its broad view. Others have argued strenuously that prices are fair and reasonable and that a competitive market exists to maintain price equilibrium. Within that discussion are different data points presented by different groups. How can anyone, and in particular regulators, accurately and fairly assess whether prices are too high or not? This is undoubtedly a heated and emotive conversation – how can an objective conclusion be reached?

Another major element in this debate exists if one accepts that prices are too high; and please note several groups do NOT accept that. How can prices be brought down to what is described as a ‘Reasonable Commercial Basis’. Any kind of pricing control imposed by a regulator is contentious at a level of political principles – but beyond that identifying workable mechanisms proved difficult pre MIFID II – what mechanisms/process are being put forward and how might they work in the real world.


Tim Jenkinson, Professor of Finance at the Said Business School, University of Oxford


Rosa Armesto, Deputy Director General, Federation of European Securities Exchanges (FESE)

Soren Dambaek, COO Trading & Market Access – Exchange Relations & Market Data, Saxo Bank A/S

James McKeone, VP, Head of Data European Markets, Nasdaq

Deirdre Westgeest, Seconded National Expert/Policy Officer, European Securities and Markets Authority (ESMA)

10:05-10:10 a.m. FISD Closing

Global Sponsors

Sponsors & Partners


Robin Raskin

Founder, The Virtual Events Group (VEG)

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October 14, 2021
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