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AM&P Network’s 40 Minute Editorial Training Series: Refresh Your Newsletter Strategy

March 24 @ 1-1:40 p.m. US Eastern Time
The resurgence in newsletters is driven by improving technology, new forms of content, and increased reliance on subscriptions and social media. A newsletter isn’t an ancillary product, it’s an equal component in an ecosystem intended to reach the audience at multiple points, plus build engagement, feed the database and help deliver qualified leads.

AM&P Network’s 40 Minute Editorial Training Series: Engagement Versus Clicks: Understanding the New Content Metrics and Using That Data to Grow

April 21 @ 1-1:40 p.m. US Eastern Time
Any content producer will tell you the metrics they care about: Reads, clicks, opens, social-media sharing and more. But these aren’t the only metrics that matter these days. Publishers have pivoted to data analytics in the service of providing business intelligence and purchase-intent signals to customers.

AM&P Network’s 40 Minute Editorial Training Series: Data Journalism 101

July 20 @ 1-1:40 p.m. US Eastern Time
Effective data journalism isn’t just data dumps and Excel charts—it’s about understanding how to uncover new angles and provide deeper understanding into your subject matter. Winners from the Jesse H. Neal and Excel Awards offer a step-by-step primer on data journalism.

AM&P Network’s 40 Minute Editorial Training Series: One Subscriber or 48,000 Pageviews? Understanding Editorial Economics

October 20 @ 1-1:40 p.m. US Eastern Time
As the information industry shifts from free content and digital display to paid content, customer value (and indeed, the value of employees) is changing. This session shares specific breakdowns on the new unit economics of information and leave you with a strategy for schooling your editors on the business side and clarifying and measuring what content success actually means.

AM&P Network’s 40 Minute Editorial Training Series: Refresh Your Podcast Strategy

November 17 @ 1-1:40 p.m. US Eastern Time
? Podcasts don’t have to be expensive to produce but they do require a significant amount of time and sweat equity which can be hard to justify if the numbers or the revenue isn’t there. Take a new look at podcasts with two experts who will show us how we can reposition podcasts for maximum engagement AND revenue.

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