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AM&P Network’s Editorial Training Series: How Money-Media’s Content Team Has Moved Past Clicks to a Much More Beneficial Engagement Metric

October 20 @ 1-1:40 p.m. US Eastern Time
As the information industry shifts from free content and digital display to paid content, customer value (and indeed, the value of employees) is changing. This session shares specific breakdowns on the new unit economics of information and leave you with a strategy for schooling your editors on the business side and clarifying and measuring what content success actually means.

AM&P Network’s Editorial Training Series: Refresh Your Podcast Strategy

November 17 @ 1-1:40 p.m. US Eastern Time
Podcasts don’t have to be expensive to produce but they do require a significant amount of time and sweat equity which can be hard to justify if the numbers or the revenue isn’t there. Take a new look at podcasts with two experts who will show us how we can reposition podcasts for maximum engagement AND revenue.

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