January 20 @ 1-1:40 p.m. US Eastern Time
Content isn‘t king—content that’s actually seen and read is king. Erin Hallstrom, director of digital content at Putman Media’s Food processing brand, kicks off our new editorial training series with a crash course on SEO best practices that will prep you and your team for success in 2022, including
February 16 @ 1-1:40 p.m. US Eastern Time
We’re all on social media but too often we’re simply reposting links from existing stories. Done right, social media isn’t just another promotion and distribution channel but an entire platform for telling stories and engaging your audience.
March 24 @ 1-1:40 p.m. US Eastern Time
The resurgence in newsletters is driven by improving technology, new forms of content, and increased reliance on subscriptions and social media. A newsletter isn’t an ancillary product, it’s an equal component in an ecosystem intended to reach the audience at multiple points, plus build engagement, feed the database and help deliver qualified leads.
April 21 @ 1-1:40 p.m. US Eastern Time
Any content producer will tell you the metrics they care about: Reads, clicks, opens, social-media sharing and more. But these aren’t the only metrics that matter these days. Publishers have pivoted to data analytics in the service of providing business intelligence and purchase-intent signals to customers.
May 12 @ 1-1:40 p.m. US Eastern Time
From shorter session times to innovative round-robins and “session”-based Q&As, here are a dozen ideas to revamp your approach to webinars—and then market them creatively.
July 20 @ 1-1:40 p.m. US Eastern Time
Effective data journalism isn’t just data dumps and Excel charts—it’s about understanding how to uncover new angles and provide deeper understanding into your subject matter. Winners from the Jesse H. Neal and Excel Awards offer a step-by-step primer on data journalism.
September 22 @ 1-1:40 p.m. US Eastern Time
Editors and content creators are awash in performance metrics about their own products but do you know how you measure up against the rest of the industry? Join us for a deep dive into exclusive new research from AM&P Network on digital performance benchmarks for B2B and association media.
October 20 @ 1-1:40 p.m. US Eastern Time
As the information industry shifts from free content and digital display to paid content, customer value (and indeed, the value of employees) is changing. This session shares specific breakdowns on the new unit economics of information and leave you with a strategy for schooling your editors on the business side and clarifying and measuring what content success actually means.
November 3rd @ 1:00-2:00 p.m. US Eastern Time
Join us for the final Editorial Council Meeting of 2022 and learn best practices from two media veterans: Beyond Words' Meryl Franzman and media relations specialist Mario Boone.
November 17 @ 1-1:40 p.m. US Eastern Time
Podcasts don’t have to be expensive to produce but they do require a significant amount of time and sweat equity which can be hard to justify if the numbers or the revenue isn’t there. Take a new look at podcasts with two experts who will show us how we can reposition podcasts for maximum engagement AND revenue.
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