Why Brand is Key to Member Experience,

Brand is so much more than your logo, visual identity, or voice. It’s why members or customers choose you, why they value you, and how you, as an organization, can make sure they understand and remember it. Every experience, interaction, and service you provide is a chance to increase engagement and loyalty. This session will give practical advice on how to improve brand to improve member experience. Presented by Alex Blair of Beyond Definition.

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