Pivoting with Purpose: How Crisis Brings Clarity

Re-imagine what’s possible. Be unafraid to take risks. In a year of “certain uncertainty,” Turnaround Management Association, led by Scott Stuart, leans all-in on the pivot to virtual. Hear from Stuart on the many ways that TMA found success and lessons learned along the way. Stuart’s unique perspective leading a global organization of members who deal in crisis everyday informs how we as association media professionals can reinvent ourselves and our organizations in a way that strengthens brands, proves member value, and offer new programs that engage members that wouldn’t normally engage a year ago.

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