The year 2020 turned everything on its head. In years prior, many associations relied heavily on in-person engagement to drive member value, maintain sponsorships, and grow brand awareness. But once the pandemic began, associations had to redefine their approach to engagement – how they engage, where they engage, and even who they engage with. In this session, you will learn how redefining engagement can be done with a reimagined digital strategy.
During the presentation Nicole Quain will be joined by the Managing Director of the International Live Events Association (ILEA) and they will share examples of how ILEA pivoted from in-person engagements to digital using a reimaged strategy.
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