The questions that lead off this ad study provide valuable information for the publisher and data that can be used in advertising sales efforts. Statistics on reading the magazine for the advertisements, consideration of products that are in advertisements, and the trustworthiness of the companies that purchase ads are important numbers that sales people can take into meetings and provide great information for media kits as well. Data on the magazine’s competitors and reading habits are important for publishing directors. Having these numbers up-to-date is very smart.