Short-Format Writing and Clever Use of Bullets Bring Axios and Others Success

It was Mark Twain who said, “I didn’t have time to write a short letter, so I wrote a long one instead.” Being concise is such an art form that Axios started a whole successful side business around it. Why it matters? Because it shows that writing short, clear and decision-inducing content can have a big impact on your effectiveness, in-house and out.

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