SIPA December Member News

A Clever insideARM Take

On insideARMMike Bevel, their director of education, lists some of the things that he is thankful for—after some fun Thanksgiving banter. It’s a nice way to speak to your audience. His first thankful burst is: “Everyone who reads our newsletter. Everyone who takes time to trust us, and our insights and opinions. Even you. Even the person who once wrote to me to tell me I had half a brain. I’m a brain half-full kinda guy anyway.” Well done.

Fantini Research Celebrates 20 Years

What started as a single emailed newsletter with six subscribers in January 2000 has blossomed into a multi-title publishing and research enterprise with global customers. “We are proud of our accomplishments in building our suite of products and services, and we are even more excited about the future as the gaming industry continues to grow and evolve,” says Fantini Research founder and CEO Frank Fantini.

On their Meet the Team page, you can watch a wonderful video interview with Fantini and associate publisher and executive editor Ashley Diem (pictured above). “Historically, our main product has been a daily newsletter that covers the gaming industry comprehensively… It’s become a must-read for a lot of people,” he says proudly. “We have that slogan, ‘More important than your morning coffee,’ because for some people it is.”

In response to the pandemic, they created Fantini’s Gaming Show: A Virtual Trade Show and Newsroom. “There is now a way for gaming industry suppliers to exhibit their products to decision-makers 24 hours a day, 7 days a week.”

Africa Confidential, Plain-English Media Offer Glimpses

We’re all playing with different paywall ideas this year. Africa Confidential features timely daily stories from many of the African countries. Usually there’s one paragraph and then it says this: “End of preview – This article contains approximately 1642 words.” They do choose about three free stories for visitors to read, highlighted with a red box. Good color choice.

Plain-English Media’s Community Association Management Insider—which they acquired from The Habitat Group—gives a headline and an opening paragraph before putting in big type: “The resource you requested is available only to current members.” Speaking about the acquisition, Matt Humphrey, president and founder of Plain-English Media, said at the time: “It helps us serve community associations in a new way that complements our flagship real estate publication,” 

Ace Infoway, Money-Media Show They Are Good Places to Work

Ace Infoway has a section on their homepage titled Life @ Ace. “Hop on to see our activities because no amount of creative copy can justify our employee (ec)centricity!”

Of course, most of the ideas were pre-COVID though I’m sure most will continue at some point. They did a ThanksGiving day with people writing notes on hand cutouts of what they are thankful for. There’s also Yoga Day, Environment Day and Women’s Day.

And there’s still that moving and emotional, two-minute video of a desolate Broadway, an empty San Marco Square in Venice, a “Sorry We’re Closed” sign, and then a tribute to the “Heroes fighting the Coronavirus.” “For Ace Infoway, things are not the same as before. We really miss working together… We take this moment to thank our Ace Internal Heroes. Our dedication to our clients is the only motivation we thrive on.”

Money-Media uses a video to show why it’s a good place to work called, “Why should you work for Money-Media?” and it appears prominently on their homepage. We hear from employees about the career-growing opportunities, trust and camaraderie. Then we see pre-COVID laughter and food at staff gatherings, a softball title and comfortable meetings. “We are seeing video usage rise, especially as we test new formats,” said Money-Media managing director Dan Fink. 

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