SIIA-amp-network-feature-photo

Former MPA CEO Linda Thomas Brooks Joins Connectiv As Interim Managing Director

Linda Thomas Brooks, former CEO of the Magazine Publishers Association, has joined Connectiv as interim Managing Director. Brooks will oversee day-to-day activities, help develop the strategic plan, and assist the association in identifying potential acquisition targets for growth.

Brooks brings extensive experience pioneering developments at the intersection of media, technology and consumer behavior. Her career includes serving as Executive Vice President and Managing Director of GM MediaWorks—a stand-alone agency of GM—where she built and maintained the GM Media Lab and as President of Ingenuity Media for the Martin Agency.

Most recently, Brooks acted as co-founder and president of the data-driven integrated agency, GearDigital, a subsidiary of Wilson RMS. More, she developed media and marketing strategies for many well-known brands and companies, including General Motors, GEICO, The American Cancer Society, Johnson & Johnson, Kaiser Permanente and Experian. Brooks also has received numerous industry honors, including Advertising Age Women to Watch Award, and Advertising Women of New York Impact Award for mentoring.

Brooks is taking a leading role in ensuring the success of two of Connectiv’s largest programs, the 66th annual Jesse H. Neal Awards, which will honor the best in B2B journalism in New York City on March 27 and the Connectiv Executive Summit, which takes place May 13-May 15 in New Orleans.

“I’m excited to join Connectiv and work with so many leading brands that are helping redefine the information industry,” says Brooks. “B2B has been at the forefront of media companies diversifying revenue streams toward events and recurring revenue models. I look forward to working with members to help them continue to move their businesses forward.”

Brooks can be reached at lbrooks@siia.net.

SIIA-amp-network-feature-photo

Washington Post, Future, Questex to Headline 2020 Connectiv Executive Summit in New Orleans

Laissez bon temps rouler! The 2020 Connectiv Executive Summit returns to New Orleans May 13-15, and we’re proud to announce the full program. Focused on the theme of “Continuous Transformation,” CES will feature inspirational keynotes, actionable best practices and peer-to-peer discussions about what’s driving business today, from unscrambling your datapalooza to the rise of membership models to understanding the new economics of content.

Jeremy Gilbert, director of strategic initiatives at the Washington Post, kicks off the event on May 13 with a keynote called No More One-Way Doors – How a Culture of Innovation Remade the Washington Post. When Jeff Bezos acquired the Washington Post in 2013, the brand was beset by challenges and flashy new competitors like Politico, staff departures and an old media model that was struggling to keep up. Today, the Post is a profitable powerhouse, boasting leading edge digital experiences, more than one million subscribers (and growing) and a new publishing platform business that observers say could be worth $100 million.

Gilbert will show how a culture of innovation brought The Post’s engineering, product, content, audience and sales teams together to not only produce one of the most successful turnarounds in media history, but position The Post for continuous evolution down the road.

Did you know that the average lifespan of a corporation has shrunk from 61 years in 1955 to 17 years in 2017? To survive and thrive, business leaders today must adopt startup attitudes that change not only how they go to market but how they think and operate internally day-to-day. We continue the Connectiv tradition of featuring speakers from outside the industry who both inform and entertain with Sean Ammirati, partner at Birchmere Ventures and co-founder and director of the Carnegie Mellon Corporate Startup Lab, talking about Corporate Entrepreneurship – Creating Startups Within Existing Companies.

Do you want to grow or do you want to just survive quarter to quarter? In 18 months as CEO, Paul Miller and his team have Questex growing again thanks to an engagement strategy that revolutionizes the relationship between audience, media and events. Hear how Miller and the team plan to take Questex from $100 million today to $300 million in the next few years in Embracing the Experience Economy – How Questex Returned to Growth Mode.

“If you’re in media today, you have to disrupt yourself.” Few information companies have undergone as rapid a transformation as Future has over the past five years, with complimentary acquisitions (including the $180 million purchase of TI Media in 2019) and a shift in focus resulting in half of the UK-based company’s revenue coming from the U.S. and digital media, e-commerce and events now driving the bulk of revenue. Chris Convey, head of Future’s B2B division, will show how the Future team created a modern media company, including the adoption of an internal structure that’s supercharged organic growth.

And that’s just the keynotes. The program is packed with opportunities to engage directly with top leaders in the market (including our new discussion groups dedicated to CEOs of companies owned by private equity) as well as 30-minute general sessions designed to inform, entertain and give you actionable takeaways to apply to your business.

“The Connectiv Executive Summit always broadens and challenges my strategic thinking as I get the opportunity to hear from and interact with our industries’ best and brightest,” says Bill Carter, president and CEO of ALM.

See the full program and register here.